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AMMAR 808

Deep TR-808 Bass meets Pan-Maghreb beats, timeless voices and futurist visions

Ammar 808

AMMAR 808 is the electronic alter-ego of the Brussels based producer Sofyann Ben Youssef. It is an attempt to grasp new regions in music and meditating on change while projecting possibles futures and pasts.

The future is right now. We have driverless cars, robots taking over jobs, and commercial space travel is on the event horizon. Somehow, humanity has slipped into a science fiction life. But you can’t have a future without a past, something AMMAR 808 knows very well. On his debut release, Maghreb United, featuring the singers Mehdi Nassouli (Morocco), Sofiane Saidi (Algeria) and Cheb Hassen Tej (Tunisia), he connects the two to offer a radical, electronic reinvention of ancient North African music.

“The past is a collective heritage,” explains AMMAR 808. He started the project a year ago, after working with the lauded Bargou 08, searching for something to link the sense of what has been with what will be. “It’s what we all call on, what we all share. The music on Maghreb United is the past with now and the future with now. I’m trying to weave threads from folklore and mythology into futurism. And I’m not necessarily projecting a positive image; from all we can see, things aren’t going in the right direction. What I hope is that it will raise an alarm.”

Yet there’s also plenty of hope here. With singers from Algeria, Tunisia, and Morocco, songs from the Targ, Gnawa, and Raï histories, and a TR-808 alongside a distorted gumbri (Nassouli), gasba flute and zokra bagpipes (Lassaed Bougalmi), this is an album that reaches out to encompass the entire Maghreb area of North Africa.

“In the past the Maghreb was one huge region, yet very diverse within its borders. But today, the world keeps every person separated. The album isn’t so much about a united Maghrebi region, but how we can connect while observing our differences – our differences are also our connection – and using them to unify as humans. This is an example of that.”

The choice of songs was also very deliberate for AMMAR 808, with nine of the ten cuts taken from the deep tradition.

“It makes a difference when a song survives,” he observes. “It has power. We all die, but a song lives on, it travels through time. I’m trying to pass it forward in a different shape, trying to predict the music in 10, 50, 100 years. Not today, but tomorrow. And if you understand what’s important in the songs, you can use it to bring even more power to the tracks. I grew up with some of those songs; knowing them inside out gives a different perspective. It’s an album that brings power and traditional music together.”

The deep, rumbling growl of the gumbri, the dry, airy tenderness of the gasba, and the softly slithering zokra give a powerful North African root to the music, a thread that spins back through centuries. And the singers burn with fire and grace and passion on lyrics like ‘Tonight our happiness will be complete/Tonight our energy will be complete’ (Layli). But it’s the TR-808 that’s at the heart of Maghreb United and sends it spiraling into the future.

“As soon as you put on distortion, filters, samples, the 808 can shape the sound any way you want,” AMMAR 808 points out. It’s a sound shifter, another sense of the future now. “I’m a big science fiction fan; I dream about it. This project is a way to try and build a possible understanding of the world and the musical identity of the world today. It puts everything in a futuristic frame that opens ways to reflect on the present. Experimenting is my way of doing things, and this project is an experiment about a possible future through music and video. Not what will happen, but one possible outcome.”

AMMAR 808 intends Maghreb United to be a completely immersive experience, something that will carry over into the live shows.

“We’ll be accompanied by a VJ,” he says. “We’ve worked with a team of visual researchers, designers and actors to create a vision, to give the audience a total experience in real time, with everything coming together. The music is quite brutal live, all that bass and heaviness, and it’s not all pre-programmed. I can switch on the fly and go in any direction, we can change arrangements just by looking at each other.”

Maghreb United is the great reinvention of a region’s music. It’s a call to action. It’s the future, right now

Group Size: 2 Artists + sound engineer
  • AMMAR 808 : drum machine, Key, sampler
  • Vj Sia: Vjing


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DISCOGRAPHY


Global Control / Invisible Invasion - Glitterbeat, 2020

AMMAR 808’s previous album Maghreb United (2018) – a powerful mixture of deep TR-808 bass and Pan-Maghreb beats and voices – received widespread critical acclaim and shook dancefloors throughout Europe, North Africa and beyond. This time Brussels-based Tunisian electronic producer Sofyann Ben Youssef (aka AMMAR 808) has travelled to the Tamil Nadu region of southern India for a breath-taking new adventure. With a suitcase full of recording equipment, he set up base in the pulsing city of Chennai and undertook a collaborative reimagining of the area’s rich and resonant musics. Ranging from trance temple sounds to rap-like street theatre performance and ending with the mathematical richness of Carnatic music, Ben Youssef’s in situ recordings form the foundation of his potent new album: Global Control / Invisible Invasion.


Maghreb United - Glitterbeat, 2018









TESTIMONIALS

"An exhuberant full-tilt affiar" - **** The Guardian
"… this is a manifesto for Northafrofutirism, a deliberate projection of a positive possible future; insistent, relentless, entranced" - Financial Times
"... a compelling balance of ancient and modern" - Songlines, May 2019

VIDEOS

MARIVERE GATI ( featuring SUSHA )

Ammar 808 - ALICE Archives - ALICE cph.

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Ain essouda (feat. Cheb Hassen Tej)

Boganga & Sandia Feat. Mehdi Nassouli - (VJ Edit)

Mahaganapatim (feat. K.L. Sreeram)

AMMAR 808 featuring Cheb Hassen Tej - Zawali Fitness Club

Live from Barzakh Festival - Ghaita